Ahhhh, Melissa. Sempre lançando o diferente e há 40 anos fazendo sucesso.
A Melissa faz parte da minha vida! E jamais pensei em escrever sobre ela aqui no #vinhotododia =)
Mas quando esses dois temas se uniram, não tive como ignorar!
A Melissa marcou gerações e fez história.
Não é à toda que está comemorando 40 anos e, para essa homenagem, a marca acaba de lançar sua coleção inspirada em Vinhos de garrafão!
Mas calma, pessoal!
Antes de opinar sobre o modelo ou até mesmo sobre a qualidade do vinho, veja abaixo o que inspirou esse lançamento!
A coleção se chama Alma & Origem – Alma, a sapatilha; Origem, a bolsa. Ambas inspiradas nas tramas dos antigos garrafões de vinho em plástico.
Mas porque a Melissa se inspiraria em garrafões de vinho?
Pra quem não sabe, o grupo Grendene produzia essa embalagem de plástico que fica envolta ao garrafão de vinho, na serra gaúcha durante a década de 70.
Um pouco da história:
Inicialmente, os irmãos Alexandre e Pedro Grendene fabricavam embalagens plásticas pra garrafões de vinho, até que resolveram investir em calçados feitos de plásticos. Em 1979 lançaram o clássico modelo Aranha, inspirado nas sandálias Fisherman usadas pelos pescadores da Riviera Francesa. O sucesso foi imediato, chegando a vender 200 mil pares nos primeiros 60 dias e chegando a 25 milhões de unidades em um único ano.
40 anos se passaram…
Teria maneira melhor de abrir as comemorações de 40 anos?
Com vinho, né? rs
Esse duo é a primeira (de muitas) novidades que chegam pra celebrar os 40 anos.Alma & Origem ganham um editorial assinado por Pol Kurucz, fotógrafo e videomaker francês.
O lançamento exclusivo ainda dá vida a uma instalação criada pelo artista Abidiel Vicente especialmente pra reabertura da Galeria Melissa São Paulo. Vale conferir!
Fonte: Site Melissa
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